One 'word': Meh
Ok, a few more then. Looks pretty, demo looks interesting, but I need more than this to get me interested in an MMO. I want to know monthly fees, I want to know specifics on systems and quests. For example, The Secret World really intrigued me with it's awesome lore, artwork and core concepts...but when I got a beta invite and played it? URGH! Sloppy combat implementation, hordes of deeply boring enemies and...body fetching. This is 2012 people, bodies fetch themselves. So I'm not prepared to be excited about an MMO until I hear some concrete details on mechanics.
Back TES online, it does sound like they're bringing in some GW2 PvP elements in their faction based warfare combat, and the a similar system for dynamic events, but how will they be implemented? I'll wait and see, but it better be bloody spectacular.
Also, do we get to be a werewolf/vampire/guar/skrim/kwama/cliiff racer?! etc...