http://www.develop-online.net/news/43388/EA-taking-microtransactions-in-houseEA will be integrating microtransactions into all of its games in the future, the publisher's CFO has revealed.
Speaking at the Morgan Stanley Technology, Media, and Telecom Conference, Blake Jorgensen said the publisher was interested in adding further ways to monetise its games.
"The next and much bigger piece [of the business] is microtransactions within games," said Jorgensen.
"We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."
A strong, secure backend is certainly important to handle the millions of payments needed to make console games with microtransactions profitable, and Jorgensen thinks his company has this taken care of.
I was not happy with ArenaNet when they released details about the gem shop before GW2 was out. Its only saving graces to me were that the game was free to play per month and that gems could be bought with game currency (mostly that one). And even with that, it's hard for me to get enough gold to buy gems for holiday things. The Black Lion Chests are just a racket- really grinds my gears. And even though I know the effectiveness of boosters isn't amazing or anything, that still pisses me off too.Sadly EA is not the only one doing this. Why? Because it is a really good way to make money.
I was not happy with ArenaNet when they released details about the gem shop before GW2 was out. Its only saving graces to me were that the game was free to play per month and that gems could be bought with game currency (mostly that one). And even with that, it's hard for me to get enough gold to buy gems for holiday things. The Black Lion Chests are just a racket- really grinds my gears. And even though I know the effectiveness of boosters isn't amazing or anything, that still pisses me off too.
EA is not the only game company on my list of questionable businesses.
And that's why I stopped playing them.Facebook games business model is based around micro transactions.