
Vatican's New Twitter Strat: Follow the Pope for “Time Off Purgatory”
In a #blessed attempt to up his Twitter game, Pope Francis is now granting "time off purgatory" to anyone who follows @Pontifex during Catholic World Youth Day, a week-long event held in Rio de Janeiro.
Granting "indulgences" or remissions on the amount of time sinners have to spend in purgatory is a longstanding Catholic practice, but typically it involves carrying out tasks like climbing the Sacred Steps in Rome, which buys you a seven year discount. This year, however, the Vatican is extending that get-out-of-(some)-purgatory card to attendees of Catholic World Youth Day or anyone following from their smartphone.
Mindful of the faithful who cannot afford to fly to Brazil, the Vatican's sacred apostolic penitentiary, a court which handles the forgiveness of sins, has also extended the privilege to those following the "rites and pious exercises" of the event on television, radio and through social media.
"That includes following Twitter," said a source at the penitentiary, referring to Pope Francis' Twitter account, which has gathered seven million followers. "But you must be following the events live. It is not as if you can get an indulgence by chatting on the internet."
The Vatican's social media strategy also extends beyond Twitter:Apart from the papal Twitter account, the Vatican has launched an online news portal supported by an app, a Facebook page, and it plans to use the online social networking site Pinterest.
"What really counts is that the tweets the Pope sends from Brazil or the photos of the Catholic World Youth Day that go up on Pinterest produce authentic spiritual fruit in the hearts of everyone," said Celli.
Next status prediction: "Enter for your chance to be an official saint for a day! Simply follow us on Facebook and Instagram and the most heatheny heathen can have their chance at sainthood! #saintforaday#yolo"