Marvel and Netflix have actually teamed up to produce a less superhero-y bunch of shows that will all tie together. The first taste of this is Daredevil and next up is Jessica Jones. The others include Luke Cage and Iron Fist. These will all be their own individual series that develop the characters and will be combined in a Defenders series (much like the Avengers).
Much looking forward to the Iron Fist series. Also im curious to see if these street level heroes get the chance to interact with the movies. The upcoming Spiderman movie being the best fit since he is THE penultimate NYC super hero.