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The tweeting bra

tr1age

tr1age

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BY SETH FIEGERMANOCT 24, 2013


Have you ever wished your undergarments could be more social? We haven't, either, but that didn't stop one marketing campaign from giving it a try.

OgilvyOne Athens designed a special high-tech bra that tweets each time it is unclasped as part of a new campaign for Nestle Fitness, according to AdRants. As bizarre as the idea may sound, it is technically for a good cause: to promote breast cancer awareness and the need for self-examinations.

SEE ALSO: 8 Innovative LinkedIn Marketing Campaigns

The campaign centers around Greek actress Maria Bakodimou and will last for two weeks. Adedicated website for the campaign includes tips for performing self-examinations and, of course, a Twitter account for the social bra.



This isn't the first time a marketer has rigged up a piece of clothing to connect with Twitter. A few years ago, artist Imogen Heap wore a specially crafted dress at the Grammys, which displayed Twitter pictures from fans. Microsoft created something similar the following year.

Source: http://mashable.com/2013/10/24/tweeting-bra/
 
Maybe a Christmas gift for you girlfriends or wives? Idk, it's not that you don't trust them. It's because you want to protect them.

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Cops could easily use this to track child predators. Just investigate anyone following any of these twitter accounts.
 
This got to be one of the best strategy to get surveillance tools under people.
-create a device that people will wear/use pretty much every day
-tell them that by wearing/useing they can be healthier or prevent diseases

The things that could raise from this are endless, they could include:
-Underwear for men that tells them to check for prostate cancer
-A chip in your toilet that measures your pee for diabetes (but in reality it checks if you´ve taken any drugs and reports you)
-A chip in your bed that wakes you up to keep you productive.
 
Euchale said:
This got to be one of the best strategy to get surveillance tools under people.
-create a device that people will wear/use pretty much every day
-tell them that by wearing/useing they can be healthier or prevent diseases

The things that could raise from this are endless, they could include:
-Underwear for men that tells them to check for prostate cancer
-A chip in your toilet that measures your pee for diabetes (but in reality it checks if you´ve taken any drugs and reports you)
-A chip in your bed that wakes you up to keep you productive.
Click to expand...

That toilet one is pretty insidious. The bed one I feel like already exists in the form of alarm clocks and those bracelet things that wake you up somehow.

I could see athletes, especially long distance runners or others that go way off beaten paths, wearing chips that track location and monitor vitals. Would also be very useful for soldiers since it could signal for a medevac, even if they were knocked unconscious.
 
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